Previously
UX and technical content for regulated wellness and enterprise platforms. Prompt systems across Claude, Gemini, and Copilot for drafting, tailoring, review, and QA. SEO articles for Nexstar Media, published through KTLA, KRON, WGN, and FOX.
End-to-end content strategy and user journeys across complex product ecosystems. Reusable content systems and accessible language standards that reduced customer support tickets by 30%. Full UX content for a cloud-based time clock, from onboarding to error and success states.
Accessible, SEO-driven UI/UX B2B and B2C content in Figma, WordPress, Google Analytics, and Semrush. Researching and writing new products and technologies, including wearable health tech. Increased traffic by 15% with Mailchimp.
B2B content for the company brands and the CEO, with placements in Forbes and founder-focused podcasts. Interviewed C-level leaders to turn complex tech insight into clear writing, and built SOPs and reusable content frameworks.
UI/UX and technical copy for insurance experiences serving 12M+ users, from discovery through launch. Built SOPs in SharePoint for improved content iteration, authored content in Sitecore. Helped enable a better buying journey, contributing to an 18% sales increase over two years.
Led UX and educational content strategy for the Warner Bros. Consumer Products website. Built customer and employee knowledge bases with tiered access, and designed the information architecture, user flows, and sitemaps in Figma alongside product, design, and engineering.
Embedded on Citi’s in-house creative team, Skyline, through Tonic3. Copy across landing pages, coded web ads, and in-product experiences for the bank’s regulated financial products. Worked alongside designers, creative leads, and legal and compliance to keep messaging accurate, consistent, and on brand.
Conceived and directed a suite of six trauma-informed app prototypes for domestic abuse survivors, owning UX strategy, content architecture, all UX copy, and accessibility to WCAG 2.2 AA. Architected a single-source content system powering all six. This is a work in progress.
Conceived, designed, wrote, and built a privacy-first life-admin app. Owned the whole surface: information architecture, every word of UX copy, onboarding, AI concierge intake, and error and empty states. Built the brand from scratch and wrote a 54-article Help Center.
Content and UX
AI and content systems
Tools